PURPLE has announced the promotion of Richard Danks to Executive Vice President, Lifestyle, EMEA. In this new position, Richard will be responsible for driving the growth of PURPLE’s lifestyle division across the UK, Europe, and the Middle East. He will report to the agency’s CEO, Fergus Lawlor, and the global board of directors.

Richard joined PURPLE in 2021 to lead the agency’s UK lifestyle division, which includes six specialist teams working in the arts and culture, property, travel, F&B, design, and luxury lifestyle sectors.

In this newly expanded role, Richard will join the agency’s executive leadership team, maintain his responsibilities for the UK, and oversee growth initiatives across Europe and the Middle East.