Global creative communications agency PURPLE has launched PURPLE MENA, headquartered in Dubai, marking an expansion into the Middle East and North Africa market.

Led by Managing Directors Sonia Ben Maaouia and Emma Norström, PURPLE MENA will provide strategic communications, brand positioning, media relations, talent partnerships, social strategies, events and cultural programming across the region, working alongside PURPLE's international network to deliver regional and global campaigns.

The launch further strengthens Together Group's presence in the region, complementing its regional headquarters in Riyadh, Saudi Arabia, alongside Noë & Associates Middle East, a design and architecture brand consultancy.