PURPLE has announced the launch of its new Global Talent & Partnerships Division, led by William Rice.

Created to represent talent across music, sport, film and more, the division is initially based in PURPLE’s London and LA offices. With a strong heritage in talent, previously representing Prince, Adele, Lewis Hamilton, Bjork & Beyonce, PURPLE Talent opens with representation of Jamie Chadwick, the world's no 1 female racing driver.

The division launches in partnership with AUGUST, founded by Ebi Sampson and James Cunningham, the collaboration forms AUGUST AT PURPLE, enhancing how both agencies operate across global talent and partnerships.

AUGUST represents leading artists including Tems, Burna Boy, Ezra Collective, Steve Lacy, fine artist Soldier and many more.