Greg Keartland, previously Head of Partnerships at Culted, has joined PURPLE as Vice President to launch the newly created Partnerships Division.

With over 12 years' experience leading media and partnership teams across fashion, lifestyle, and luxury sectors, Greg has worked with brands including Prada, Stone Island, Loro Piana, Mercedes-Benz, Corvette, Givenchy, Valentino, Gucci, Nike, D&G, Courrèges, Moncler, Montblanc, Balenciaga, Lacoste, Chanel, and Bottega Veneta.

The new PURPLE Partnerships Division will sit alongside PURPLE's Lifestyle, Fashion, Beauty, VIP & Events, and Talent teams, leveraging the company's network of over 250 specialists across seven offices in London, New York, Miami, Los Angeles, Hong Kong, Singapore and Dubai.