Ele Prior, previously Account Director - PR & Brand Communications at Mason Rose, has been appointed  Senior Account Director - Lifestyle at communications agency PURPLE.

Ele will be handling a portfolio of hospitality and lifestyle clients, including 7 Pines Ibiza, Annua Hotels, Chapter Chianti, RAKxa Integrative Wellness & RXV Wellness Village, The Concept Hotels Ibiza, The Londoner, The Standard Hotels, The Standard Ibiza, The Zetter Bloomsbury, W Ibiza and W Maldives.