The finalists of the Pure Beauty Awards 2026 have been announced, with the winners' ceremony taking place on 15 October 2026 at London's Park Lane.

Who are the finalists of the Pure Beauty Awards 2026?

Best Tool or Device

• alvaskin – Electra
• ARTISTRY – Derma-Architect
• AVOLOGI – Lumnen
• b.bold – Tanning Wand
• BaByliss – Air Wand
• BON CHARGE – Red Light Face Mask
• dyson – Airwrap Co-anda 2x Straight + Wavy
• ElastiK° SKIN – The 234-LED Face & Neck Mask
• Margaret Dabbs London – LED Hand Mitts
• medicube – Booster Pro x2
• mylee – Grande LED Lamp

Best Hair and Scalp Product

• CIMOR – FSGF 4+ Scalp Care
• Cut by Fred – Vegan Repair Cream
• Dr. Vanita Rattan – Scalp Rebalancing Exfoliator
• Eve By Boz – Genesis Hair Perfume Oil
• eye CARE cosmetics – Ultracapil Hair Serum
• Four Reasons – Base Anti-Hairloss Shampoo
• incredilox – 20 in 1 Miracle Hair Treatment Spray
• indé wild – Champi Hair Oil
• JADU – Magic Drip
• JADU – Split Ends Care

Body Care

• glow hub – Cleansing Hand Mist
• Jones Road – Body Lotion
• KAESO – Cranberry Sugar Scrub
• MAGRADA – Nourish pH-Balancing Intime Wash
• Mary Valentine Wildcrafted Skincare – Naked Body Dry Oil
• NEOM Wellbeing – Perfect Night's Sleep Magnesium Body Butter
• Palmer's – Tahitian Vanilla Moisture Drenching Body Oil
• Premier by Dead Sea Premier – Almond & Lotus Body Butter
• SKINTRUTH – Stimulating Body Scrub

Make-up

• sade – Silk Lip Melt
• Sensse – Perfect Smile Duo
• Silk'n – LumiLips LED Lip Mask
• Tecnoskin – Myolift Ultra Plump Lip Serum
• Trouble Maker – Feral Teddy Mystery Lip Gloss
• VOLUMAX – Plump It Filler Instinct Nutri-Colour
• Wonderbalm – Lips All Purpose Natural Balm

Best Professional Product or Treatment

• AB BIO – Combo DUO Anti-Aging Treatment for Women
• Apralise – Professional Lash and Brow Tint
• BIOFOR – K-Repair
• CELLDERMA – Next Generation GF5 Bio-Regenerative Growth Factor Serum
• fancyhands – Nail Dipping Powder
• Hair Toxx – Kryo Therapy
• HD Brows – Brow Sculpt One Step
• Hydrafacial – HydraScalp

For the full list of finalists and to vote, visit cosmeticsbusiness.com.