The winners of the Pure Beauty Awards 2018 have been announced. The awards celebrate innovative beauty products launched over the past 12 months.The best in beauty were announced at a midnight garden-themed ceremony at the Savoy, London. Winners are as follows:

Best New Skin Care Product:
Bronze: Sand & Sky Flash Perfection Exfoliating Treatment 
Silver: STARSKIN 7-Second Overnight Mask 
Gold: Dermalogica barrier defense booster 

Best New Skin Care Treatment:
Bronze: Murad Rapid Age Spot Correcting Serum 
Silver: This Works evening detox spray-on exfoliant 
Gold: âme pure CIT Face Roller PLATINUM KIT 0.50mm 

Best New Face Mask:
Bronze: Superdrug Blueberry Jam Face Mask 
Silver: Biovène Barcelona Pink Peel-Off Mask 
Gold: skinSense Anti-Ageing Leave On Mask 

Best New Sheet Mask:
Bronze: Yes To Grapefruit Vitamin C Glow Boosting Paper Mask 
Silver: Timeless Truth Mask Sunflower Whitening Radiance Bio Cellulose Mask 
Gold: Oh K! Marine Algae Anti-Pollution 3-Step Mask 

Best New Premium Skin Care Product:
Bronze: Dermalogica sound sleep cocoon 
Silver: ELEMIS Peptide4 Night Recovery Cream-Oil 
Gold: STARSKIN PRO Micro-Filler Mask Pack 

Best New Anti-Ageing Product:
Bronze: Rituals The Ritual of Namasté Anti-Aging Night Cream 
Silver: Urban Veda Reviving Facial Oil 
Gold: Avon Anew Reversalist Infinite Effects Night Treatment Cream 

Best New Premium Anti-Ageing Product: 
Bronze: Bea Skin Care 2% Retinol Serum with Vitamin E 
Silver: Anne Semonin Precious Pearl Ice Cubes 
Gold: Nu Skin ageLOC LumiSpa 

Best New Natural Product: 
Bronze: Beauty Kitchen The Balancer Gorgeous Growth Pre-Wash 
Silver: Dr.PAWPAW Shea Butter Balm 
Gold: The Konjac Sponge Company Mythical Mermaid Konjac Face Sponge & Hook Set in French Pink Clay 

Best New Natural Face Product: 
Bronze: Beuti Skincare Pomegranate Glow Enzyme Cleanser 
Silver: Natura Siberica Black Cleansing Butter 
Gold: Pretty Athletic Workout Glow Hyaluronic Vitamin Tonic 

Best New Organic Product: 
Bronze: Skinfood new zealand Certified Organic Coconut Mist Toner 
Silver: Iam By Nature Honey & Co Toning Organic Face Mask 
Gold: Natura Siberica Northern Collection Cleansing Micellar Water 

Best New Hair Product:
Bronze: Hairburst Volume & Growth Elixir 
Silver: Coco & Eve Like a Virgin Super Nourishing Coconut & Fig Hair Masque
Gold: Malavara Ultra Luxuriant Hair Elixir 

Best New Hair Styling Product: 
Bronze: label.m Professional Haircare Anti-Frizz Mist 
Silver: Batiste Dry Shampoo Luxe 
Gold: WetBrush Ombre Flex Dry 

Best New Electrical Product: 
Bronze: Remington AIR3D Hair Dryer 
Silver: Philips Sonicare ProtectiveClean 
Gold: Avologi ENEO ADVANCED 

Best New Body Product:
Bronze: The Perfect V VV Serum 
Silver: Baby Foot Exfoliation Foot Mask 
Gold: Dr. Organic Cocoa Butter Wonder Oil 

Best New Bath & Shower Product:
Bronze: Aromatherapy Associates Revive Body Wash 
Silver: Wild Oats Heavenly Bath Milk 
Gold: I Love Cosmetics I Love Violet Dreams Scented Bath Salts 

Best New Hair Removal Product:
Bronze: Wilkinson Sword Intuition f.a.b. Razor 
Silver: Gillette BODY Disposable Razor 
Gold: Philips Satinelle Prestige Wet and Dry Epilator 

Best New Deodorant:
Bronze: Saint Côme Deovert Body Deodorant Tonic 
Silver: Salt of the Earth Pure Aura Melon & Cucumber Roll-On Deodorant 
Gold: Soft & Gentle 0% Aluminium Anti-Perspirant Roll-On 

Best New Oral Beauty Product:
Bronze: Philips Sonicare ProtectiveClean 
Silver: Ordo Ordo Pack 
Gold: Pro Teeth Whitening Co. Activated Charcoal Teeth Whitening Powder 

Best New Sun Care & Tanning Product:
Bronze: Tropic Skincare Sun Drench Overnight Tanning Mousse + Tanning Mitt 
Silver: SIENNA X 1 HOUR SELF TAN TINTED LOTION 
Gold: Palmer’s Coconut Oil Formula Natural Bronze Body Lotion 

Best New Hands & Nail Product:
Bronze: ALDI LACURA Luxury Hand and Body Wash 
Silver: Skin Physics ADVANCE SUPERLIFT Caviar Age-Recovery Hand & Nail Renewal Cream 
Gold: Semilac Cat Eye 3D 

Best New Lip Product:
Bronze: Trinny London Lip Light 
Silver: Charlotte Tilbury Collagen Lip Bath 
Gold: INC.redible Listen Hard Girl 

Best New Eye Product:
Bronze: Next Rose Gold Eye Quad 
Silver: Huda Beauty Rose Gold Remastered Eyeshadow Palette 
Gold: WUNDER2 Cosmetics Super-Stay Liquid Eyeliner 

Best New Make-Up Base Product:
Bronze: Charlotte Tilbury Hollywood Flawless Filter 
Silver: HIGlow High Intensity by Rochelle Humes Glow Drops 
Gold: MUA LUXE Light Lustre Liquid Highlight 

Best New Fragrance:
Bronze: Bronnley Iris & Wild Cassis EDT 
Silver: Avon Eve Duet EDP 
Gold: Missguided Boss Babe EDP 

Best New Premium Female Fragrance:
Bronze: Penhaligon’s Elisabethan Rose EDP 
Silver: Carolina Herrera Good Girl EDP 
Gold: Oscar de la Renta Bella Blanca EDP 

Best New Premium Male Fragrance:
Bronze: Ted Baker Travel Tonics Fragrance Cu EDT 
Silver: Mr Vanguard Vanguard EDP 
Gold: Mercedes-Benz Select EDT 

Best New Niche Fragrance:
Bronze: Miller Harris Tender EDP 
Silver: Christian Provenzano Ambre D’Or EDP 
Gold: Juliette Has a Gun Sunny Side Up EDP 

Best New Male Skin & Body Care Product:
Bronze: Harry’s Face Wash 
Silver: Bulldog Skincare For Men Age Defence Moisturiser 
Gold: BARBER PRO Skin Renewing Foil Mask 

Best New Male Shaving & Beard Product:
Bronze: Urban Jack Revolution Shave Serum 
Silver: MARRAM Co POP 
Gold: Remington Barba Beard Trimmer 

Best New Male Hair Product:
Bronze: Prevention Hair Loss PHL ECOHAIR Treatment 
Silver: Derma V10 Derma V10 Men’s Hair Styling Wax 
Gold: Ted Baker Ted’s Grooming Room Hair Mud 

Best New Male Make-up Product:
Bronze: Formen Brightening CC Cream 
Silver: MMUK Man BB Cream 
Gold: Charlotte Tilbury Unisex Healthy Glow 

Best New Ethnic Beauty Product:
Bronze: R&R Luxury Liquid Black Soap with Shea Butter 
Silver: Creme of Nature Pure Honey Knot Away Leave-In Detangler 
Gold: Superdrug Black Castor & Shea Replenish Conditioner 

Best New Retailer’s Own Label Product:
Bronze: Superdrug Activated Charcoal Tooth Powder 
Silver: ALDI LACURA Luxury Hand and Body Lotion 
Gold: ASDA George Eye Shadow Palette 

Best New Digital Innovation:
Bronze: Holition x Coty x Bourjois Magic Beauty Mirror 
Silver: SciApps SkinNinja 
Gold: Vyrill User-generated video discovery, analytics and contact marketing studio 

Best New Design & Packaging:
Bronze: Victoria Beckham x Estee Lauder Daylight Edition 2.0 Collection 
Silver: La Mer Moisturizing Matte Lotion Maze Box 
Gold: Bulldog Skincare For Men sugarcane packaging 

Best Special Innovation:
Bronze: Yes To Coconut Ultra Hydrating Oil Stick 
Silver: Janssen Cosmetics EPIGENETIC SERUM 
Gold: FOREO UFO 

Best Influencer Innovation:
Bronze: Charlotte Tilbury Brightening Youth Glow 
Silver: Trinny Woodall Trinny London 
Gold: Huda Kattan HUDA BEAUTY Easy Bake Loose Powders 

Best New International Breakthrough Brand:
Bronze: The Perfect V
Silver: Inspira: absolue
Gold: Huangjisoo 

Best New British Brand:
Bronze: EliRose Skincare
Silver: DISCIPLE Skincare
Gold: Mr Vanguard 

For more information and to see the full list of winners visit cosmeticsbusiness.com. 

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