The winners of the Pure Beauty Awards 2017 were announced at a ceremony hosted by radio DJ, author and presenter Gemma Cairney last night. The awards were a complete sell-out with over 350 industry guests from premium, mass and niche beauty brands.

The Pure Beauty Awards 2017 winners are: Best New Skin Care Product NIP+FAB Glycolic Fix Foaming Pads

Best New Skin Care Treatment BeautyPro Detoxifying Bubbling Cleansing Mask With Activated Charcoal

Best New Face Mask UpYours ChinUp Mask

Best New Sheet Mask Oh K! Gold Dust Hydrogel Face Mask

Best New Premium Skin Care Product Nu Skin ageLOC Tru Face Essence Duet

Best New Anti-Ageing Product Skin Physics ADVANCE SUPERLIFT Neck Lifting & Firming Cream

Best New Premium Anti-Ageing Product ELEMIS Pro-Collagen Marine Cream SPF 30

Best New Natural Product BARR Sweden Organic Snow Oil

Best New Natural Face Product Yes To Tomatoes Clear Skin Detoxifying Charcoal DIY Powder-To-Clay Mask

Best New Organic Product KINN Body Wash

Best New Hair Product My. Haircare Infuse My. Colour Platinum Wash

Best New Hair Styling Product Remington Air Plates Straightener S7412

Best New Electrical Product SmoothSkin Bare Best New Body Product

Best New Body Product Minnies So Into It Sparkling Dusting Powder

Best New Bath & Shower Product Bubblegel Bubble Bath

Best New Hair Removal Product Philips Lumea Prestige IPL

Best New Deodorant Dove Go Fresh Pear & Aloe Vera Scent Anti-Perspirant Deodorant

Best New Oral Beauty Product Beverly Hills Formula Professional White Precious Pearl Enamel Remineralising Serum

Best New Sun Care & Tanning Product UTan & Tone Coconut Tanning Water

Best New Hands & Nail Product Semilac SemiFlash

Best New Lip Product Makeup Revolution Retro Luxe Lip Kit

Best New Eye Product Makeup Revolution Pro HD Amplified Palette

Best New Make-Up Base Product Sleek MakeUP Cleopatra’s Kiss Highlighting Palette

Best New Female Fragrance Missguided Babe Power Eau De Parfum

Best New Premium Female Fragrance Dolce&Gabbana Light Blue Eau Intense Pour Femme

Best New Premium Male Fragrance HUGO Iced Eau De Toilette

Best New Male Skin & Body Care Product Hawkins & Brimble Face Wash

Best New Male Shaving & Beard Product Panasonic i-Shaper 3-In-1 Precision Trimmer ER-GD60

Best New Male Hair Product Nanogen 5 In 1 Shampoo & Conditioner For Men

Best New Ethnic Beauty Product HIGlow High Intensity By Rochelle Humes Radiance & Glow Body Cream Best New Retailer’s Own Label Product Boots Ingredients Sheet Face Mask Charcoal & Willow Bar

Best New Design & Packaging VIRGINIA STONE ‘Eyes' For Jasari For Medium Skin Tone

Best Retail Innovation QVC UK Tili Try It, Love It Beauty Box

Best Special Innovation THE HERO PROJECT Night Drops Stress Less Age Defying Elixir

Best New International Breakthrough Brand Huda Beauty

Best New British Brand My Brow Care