Date Posted: Wednesday 18th November 2020
Cake Group has announced that it has been appointed to handle the women's strategy and activation in the UK for sportswear giant PUMA from January 2021. PUMA is a brand that spans sports, fashion, activism, sustainability, music, entertainment, gaming, and much, much more. The brand's 2021 strategy will focus on building meaningful connections with the PUMA woman through these elements to celebrate her and champion the causes she cares about.
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