Clarion Communications has been appointed as the retained consumer and trade agency for British tea company Lipton Teas & Infusions. 

This new chapter, secured after a competitive pitch, will see Clarion bring its B2B, consumer and influencer marketing prowess to brands like Pukka and PG Tips. The agency is set to craft compelling narratives that resonate with both retailers and consumers.

Clarion currently handles Lipton Teas & Infusions ongoing trade PR - engaging retailers from grocery to convenience via thought leadership and category management initiatives.

This newly awarded consumer retainer will therefore see the brands benefit from a fully integrated communications approach.