Spanish fashion and beauty company PUIG has announced the extension of its strategic partnership with the cosmetics brand Charlotte Tilbury. PUIG acquired a majority stake in Charlotte Tilbury back in 2020, and after almost five years of very successful partnership and significant value creation, the parties have now extended their strategic agreement until the end of 2030.

Under the terms of the renewed partnership, Charlotte Tilbury MBE will retain a minority stake, with PUIG to progressively assume full ownership until the beginning of 2031. The agreement includes call-and-put options that are exercisable at different periods between 2026 and 2031 and are valued at multiple key financial metrics of the Charlotte Tilbury business.

Together with PUIG, Charlotte Tilbury MBE will continue playing an active role in driving the brand’s long-term success and building on its leadership position in the world of beauty. For more information, visit puig.com.