Puig, a global leader in premium beauty, has announced the acquisition of a majority stake in Dr. Barbara Sturm, the German molecular cosmetics brand founded in 2014. Founder Dr. Barbara Sturm will retain a minority stake and continue leading the brand’s product development as Chief Product Development Officer and Brand Ambassador.

The partnership with Dr. Barbara Sturm reinforces Puig’s competitive position in the premium skincare segment by adding a globally recognised brand that has fostered strong consumer engagement through its digital channels and international spa and boutiques network.