Kelsey Castañon has been appointed Editor-in-Chief for PS! (USA). Kelsey joined the brand seven years ago as beauty director and will now lead editorial strategy across platforms with a focus on talent-first storytelling.

Kelsey's vision for PS marks a bold pivot toward a personality-forward model, where editors and creators are not just behind the scenes, but front and centre, building real relationships with the audience across the brand’s ecosystem, which includes 8.2 million YouTube subscribers, over half a million followers on TikTok, and over 4 million Instagram followers. This next chapter is designed to reflect how real people consume and connect with content today. Under her direction, PS will sharpen its focus to feel-good content as it intersects with its core pillars - health, fitness, beauty, balance, and shopping - with an emphasis on first-person storytelling. 

Kelsey comments: “We have a team of editors who are deeply passionate about the same things our audience cares about—and now we’re giving them the freedom to lead with their voices, their faces, and their formats.”