Ellen Cummings has departed her role as Deputy Editor of Professional Beauty to go freelance.

After five years in beauty and aesthetics journalism, Ellen is now available for freelance editorial commissions, content projects and consultancy work across beauty, aesthetics, skincare, wellness, fitness, lifestyle, travel, spa and luxury.

Her freelance services include:

• Editorial and journalism: News, features, interviews, trend reports, expert-led articles, treatment and product reviews, and event coverage.
• Copywriting and content creation: Website copy, blogs, SEO content, newsletters, social media content and brand storytelling.
• Content strategy and consultancy: Editorial planning, digital content strategy, brand messaging and content development for beauty, wellness and lifestyle businesses.
• Events and industry programming: Conference and panel programming, speaker sourcing and management, panel moderation, interviewing, event hosting and event coverage.
• Beauty and wellness business consultancy: Supporting salons, spas, clinics and wellness brands with content, communications, marketing strategy and customer experience.

Ellen is particularly interested in opportunities that combine beauty and wellness expertise with consumer lifestyle and luxury editorial, and is keen to connect with commissioning editors, PR agencies and brands working across these sectors.