Prime Media Group has rebranded to The HUGE Project. Founder Charles Sims left his sports agency Wasserman to build The HUGE Project and merge both media and sports agencies together. The HUGE Project currently represents talents including John Ryder, world championship boxer, Martin J Ward, British, Commonwealth and European championship boxer and Luke Richardson, world strongest man competitor and Top 5 UK strongest man. 

In addition, Georgia Shults has been appointed as Head of Creative at The HUGE Project.