Irish multinational fashion retailer Primark has collaborated with Pinterest, turning Pinterest trends into a fully shoppable home collection. Available in over 100 Primark stores and, for the first time, directly shoppable through Pinterest via Click & Collect. This collaboration highlights Pinterest’s growing role as a destination for shopping, connecting brands with a highly engaged, trend-seeking audience.

A Collage Roadshow will travel the UK, inviting shoppers to master the platform’s tool in-store and create their perfect home spaces.

Here’s what Pinterest and Primark predict will be trending for Spring and are in the collections:

• Cosy Cottage, a go-to collection for whimsy, charm and romance. This nostalgic trend mixes timeless patterns and playful motifs for a fresh, modern look. Inspired by rising Pinterest UK searches for ‘cosy cottage bedroom’ (+170%), ‘modern cottage living room’ (+100%) and ‘floral’ (+40%).
• Minamaluxe is all about sophistication through simplicity - soft textures, earth tones, creamy neutrals and browns. A space that feels special, not fussy. This trend has emerged as searches on Pinterest UK have increased for ‘earthy colour palette’ (+120%), ‘minimalist small bathrooms’ (+70%) and ‘luxury living room’ (+115%).
• Dainty Décor is the playful, flirty, and unapologetically feminine aesthetic that’s making waves in both fashion and interiors. There’s lots of love for this trend on Pinterest UK as people are seeking inspiration for a ‘whimsical bedroom’ (+130%), ‘girly bathroom’ (+95%) and ‘pink bow’ +160%

The three trends reflect how more than 12 million UK Pinterest users who are engaging with home decor content seek interior inspiration which feels personal. Interest continues to grow, with more than 4 in 5 UK adults aged 18–44 (86%) expecting to spend money on refreshing their home each month and 35% considering it more important to do than going for nights and meals out.