Creative communications agency PrettyGreen has hired Sarah Thomas as Senior Campaign Director, strengthening its growing Social & Influencer team at a time of continued momentum across the agency’s multi-channel offering.

Sarah joins PrettyGreen with eight years’ experience across paid and organic social and influencer marketing, having begun her career in independent agencies in her hometown of Newcastle before moving to London where she has most recently worked at Coolr. She has led campaigns for major consumer brands including Addison Lee, Müller, Samsung, and Compare the Market, bringing deep expertise in fast-paced campaign management, integrated brand storytelling and insight-led content strategy.

In her new role, Sarah will lead flagship social and influencer campaigns across PrettyGreen’s growing social and influencer client portfolio, including Audible, Hasbro, Homesense, and Ubisoft. Ensuring best-in-class execution, measurable impact and audience-first thinking, she will work closely with the senior leadership team to drive creative excellence, strengthen the agency’s cross-channel output and continue evolving its approach to innovative, culturally resonant social work.