Creative communications agency PrettyGreen has appointed Louise Ali as Digital PR Business Director to shape and grow its Digital PR offering, building on the agency’s strong PR and comms foundations. Ali will play a key role in the continued growth of the agency as it continues momentum following a series of new business wins and market expansion.

Louise will be responsible for leading the agency’s further expansion into digital PR, delivering measurable value in search across the digital ecosystem for clients. She will work closely with the senior leadership team and client teams to elevate online visibility of brands through powerful insight-driven campaigns, and play a key role in driving the agency’s growth pipeline.

With more than 18 years of experience in marketing, branding and PR, Louise has spent the last decade building and leading digital PR departments from the ground up at agencies including Verve Search, Yard Digital, and Honcho. Her expertise lies in combining communications and creativity with impactful SEO strategies, helping brands such as GoCompare, Expedia, Sage, and VisitScotland grow their online performance.