Premium footwear and lifestyle brand SANS MATIN has appointed The Beacon PR to lead its UK consumer communications as the brand enters its next phase of growth, with a strategic focus on expanding its presence across the UK and the United States.

Founded by British cousins Charly and Lockie Cunningham, SANS MATIN is a London-based, design-led footwear brand redefining the everyday trainer. Born and based in Notting Hill - a neighbourhood long associated with creativity, taste and international influence, the brand draws energy from its cultural surroundings.