Lara Cross has been promoted to Managing Director at Premier Talent with full revenue ownership of the division, launching PR, social media, content, and production services to diversify beyond traditional talent management while spearheading expansion into the US, MENA, Australia, and Europe. Lara will be directing high-performance team culture through mentoring, recruitment and innovation, own senior stakeholder relationships, and position Premier Talent as a global 360° talent agency - blending today's socially responsible talent with strategies for career longevity and financial success.