Global fashion search platform Lyst has released its Lyst Index Q3 2026, a quarterly ranking of fashion's hottest brands and products.

Hottest brands include:

• Prada
• CHANEL
• Miu Miu
• Gucci
• Saint Laurent
• Dior
• Burberry
• Ralph Lauren
• Chloé
• Celine
• Bottega Veneta
• Coach
• Massimo Dutti
• The Row
• Moncler
• Dries Van Noten
• Loewe
• Diesel
• Stone Island
• Khaite

• Prada rises five places to reclaim the number one spot, with demand for Prada on Lyst up 55% in Q3. Desire and discoverability spiked during fashion week, with the skirts featured in September's Milan show becoming a fixture of discourse across social feeds. The Prada Wish Pouch, this quarter's hottest product, saw searches rise 498%.
• Celine climbs five places to enter the top 10 for the first time, with its design language built around considered proportions, clean lines and precise styling. The Celine/Reebok Freestyle Lo sold out as soon as it landed, and demand for Celine menswear is up 62% year-on-year.
• Dries Van Noten, Diesel and Khaite join the Index with three very different visions: a mastery of colour and print, a fearless take on denim and youth culture, and an exacting, quietly luxurious American style.
• Dries Van Noten arrives in 16th position, with demand up 27% quarter-on-quarter. Its Long Wrap Scarf-Skirt, this quarter's fifth hottest product, saw a 383% increase in demand on Lyst in Q3.
• Diesel returns to the ranking, while Khaite arrives at number 20 on the strength of commercial hero pieces including the Danielle jeans, and a collaboration with Oliver Peoples.
• One mood is gaining ground: the ornamental, with pattern, embellishment and a sense of history, seen in pieces from Dries Van Noten, Conner Ives, Free People and Prada. It's a shift from a year ago, when pared-back labels The Row and COS were setting the tone.
• Classic styles are still a winning formula, from Vans' Premium Authentic sneakers to Cartier's Tank and a spectrum of slouchy top-handle bags.
• A year on from fashion's first wave of creative reset, shoppers are rewarding clarity of concept, and the opportunity belongs to brands with a clear point of view, and the confidence and codes to make it ownable and wearable beyond the digital feed.

Hottest Products:

• Prada - Wish Silk Duchesse Pouch
• COS - Trullo Flap Bag
• Celine/Reebok - Freestyle Lo
• Vans - Premium Authentic
• Dries Van Noten - Long Wrap Scarf-Skirt
• Phoebe Philo - Peak Sunglasses
• Free People - Forever Young Bloomer Pants
• Balenciaga - Rodeo Bag
• Chanel - Ballet Flats
• Cartier - Tank Watch

Brands moving fast:

• Conner Ives - +49% quarter-on-quarter rise in demand, with the Demi Couture Reconstituted Vintage Robe as its trending product
• Emily Dawn Long - +17% quarter-on-quarter rise in demand, with the “Spoiled Boys” T-shirt as its trending product
• Mfpen - +37% quarter-on-quarter rise in demand, with the Mfpen x New Balance 991v1 as its trending product

For more information, visit lyst.com.