PR Consultancy Threepipe has announced that it has rebranded to Threepipe Reply. Six months ago the company joined technology and networking services Reply and has now rebranded as a 'brand performance agency.' 

In a statement, Threepipe Reply said: "as we start a new chapter we have taken the opportunity to refresh our look and feel and agency positioning... For us, it's not simply a choice between investing in brand or performance channels, the reality is both need to be thought about working closely together."