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POPSUGAR rebrands as PS

Date posted on DIARY directory: Wednesday 26th June 2024

POPSUGAR UK rebrands as PS UK

Popsugar has announced it has relaunched as PS. With a new editorial focus on making wellness more accessible through real life-stories and evidence-based journalism, the women's lifestyle publication relaunch features a new name, new logo and a narrower focus on accessible wellness across the categories its audience is most passionate about, including health, fitness, beauty and balance.

As part of its relaunch, PS will publish special quarterly issues that cover issues and cultural conversations including personal stories and expert advice. The first issue released today, titled Radical Honesty, tackles taboo topics, from eco-hypocrisy to parenting woes and is fronted by an exclusive interview with former Made in Chelsea star, Olivia Bentley, discussing topics including women’s sexuality. Additionally, there will also be a personal essay from Malin Andersson about her relationship with her body and past plastic surgeries. 

PS' free, at-home workout videos now fall under the brand PS Fit, PS Fit will continue to expand into IRL fitness events in different markets across the country. PS will remain a full-service ecosystem across written content, social, and video. The UK rebrand comes two weeks after the USA brand relaunched. 

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