Australian-owned, female-led pleasure and wellness brand Vacation Vibes has launched into  Anthropologie UK and appointed JJB Communications for press & influencer outreach.

Founded in 2022, Vacation Vibes redefines intimacy by fusing beauty, wellness and pleasure. The Anthropologie partnership signals an important step towards normalising sexual wellness within the wider lifestyle, beauty and self-care space, reflecting the retailer’s commitment to individuality, empowerment and mindful living.

To support this expansion, Vacation Vibes has appointed JJB Communications to manage all PR activity, including media relations and influencer partnerships.

JJB will lead the brand’s communications strategy, ensuring Vacation Vibes’ message of redefining women’s wellness with elegance and intention resonates across press and digital platforms.