Plant-based brand, Vivera has appointed UK PR agency, Bland to handle its UK PR. The team will implement strategic campaigns, working alongside Mediatic in the Netherlands (where the brand was born) who look after Vivera’s corporate and consumer relations.

Bland has been brought on board to bring the brand's ‘Eat Openminded’ concept to life to resonate with UK audiences, encouraging people to be more explorative with food choices. Engaging storytelling aims to inject new life into the ‘meat-free’ category, utilising traditional and digital platforms for a 360° approach.