Social media management platform Planable has published new guidance on tackling AI content “slop”, drawing on research from SE Ranking and SE Visible. It argues that brands should listen to what their audience is already asking before deciding what to write, rather than creating content nobody asked for.

Why social signals matter beyond social

• SE Ranking analysed Google’s top 10 results for 100,000 keywords across 20 niches. In 76.73% of them, at least one result was a social or community site, such as a Reddit thread, YouTube video or Quora answer.
• According to SE Visible’s data, roughly two in three Google AI Overviews cited at least one social or community source, as did around one in three AI Mode answers.
• Reddit appeared in Google’s top 10 for 46.28% of keywords, YouTube and Facebook for around 30% each, and Quora for 15.79%.
• YouTube was the most-cited domain in the AI Overviews dataset, accounting for 16.2% of all citations. Reddit led among social platforms in AI Mode, while Reddit and LinkedIn received the largest social-platform citation shares in ChatGPT.
• Social sources appeared in Google’s top 10 for 95.34% of searches about relationships and 92.14% about careers and jobs, compared with 32.70% for real estate.
• LinkedIn appeared in 21.42% of career and jobs AI Overviews, compared with just 3.15% across all topics.
• In AI Mode, social sources appeared in 39.34% of answers to branded queries and 48.58% of answers to non-branded queries.

What a year of publishing for AI taught Planable

Planable built a Claude-powered workflow to repurpose its blog content as LinkedIn articles. As of August, 8 of its 25 published LinkedIn articles had been cited in 422 AI answers covering 64 prompts. AI Mode accounted for nearly two-thirds of the recorded answers, one article accounted for nearly 78% of them, and Gemini cited none of the tracked posts that month.

George Danaila, Content Marketing Manager at Planable, said: “We tried YouTube videos, carousels on LinkedIn and Instagram, and even ran our own subreddit. None of those efforts noticeably improved our AI visibility. What finally showed results was publishing LinkedIn articles through personal profiles, rather than the brand’s account.”

A six-step workflow for finding your next post

• Start with what people are saying - Review brand, competitor and topic mentions across social platforms and the wider web.
• Find a pattern worth responding to - Look for recurring friction, recurring industry questions and emerging trends.
• Decide what your social team can answer now - Match the format to the question, and be as specific as the conversation.
• Use search data to explore the opportunity - Check search volume, keyword difficulty, related questions and the pages that already rank.
• Check what AI answers already cover - Look for advice that leaves the reader with more questions or skips the part they need help with.
• Choose the next action and prepare the brief - Decide whether a topic needs a social response, a website update, both, or a place on a watch list.

For more information, visit planable.io.