Pinterest has announced two senior leadership appointments aimed at scaling its global advertising business and accelerating growth in the age of AI and performance marketing.

Pinterest has named Lee Brown as its first-ever Chief Business Officer, a newly created role overseeing sales, content, advertising product marketing and customer-facing operations. Brown will report to CEO Bill Ready and is tasked with accelerating Pinterest’s evolution into a performance-driven advertising platform. He joins from DoorDash, where he served as Chief Revenue Officer, and he previously led Spotify’s global ad business, more than doubling its growth.

Pinterest also named Claudine Cheever as Chief Marketing Officer, overseeing marketing, creative, and communications. Cheever joins from Amazon, where she led marketing for the world’s largest online retailer, including five Super Bowl campaigns, and launched flagship AI-powered products including Alexa.