Pinterest has unveiled a men's trend report 2025. The report highlights how men are redefining masculinity through style, substance and self-care.

• Male users now represent more than one-third of Pinterest's global audience. 
• According to a study by YouGov, over 75% of young men are worried about the impact of social media on their health, and 65% of men globally want to express their authentic selves online.
• Male users on Pinterest are prioritising wellbeing (with booming interest in Pilates a particularly standout trend among men), searching for DIY crafts, and seeking to become intentional parents: searches for topics like milestone pictures (+415%) and smart parenting (+125%) are on the rise.
• According to GWI, nearly half of Gen Z (ages 18-27) and Millennial men (ages 28-43) on Pinterest monthly say they’re loyal to the brands they love and take the time to research products online before making a purchase.
• And male Pinterest users are saving with intention, from building fitness routines and finance plans to discovering new aesthetics and passions.
• According to GWI, almost half of men who use Pinterest identify as risk-takers and first adopters, evident in their searches for unique styles, travel destinations and tech.

Holistic Health & Fearless Fitness

• According to GWI, more than half of global Gen Z and Millennial male Pinterest users are interested in sports, fitness and exercise.
• Pilates and rock climbing are having a moment, with searches for pilates outfit up 125% and rock climbing aesthetic up 95%.
• Men are also fuelling up with hydration tips and functional foods: searches are up for topics like hydration (+50%) and electrolytes (+45%).

Pilates for everybody

• pilates +75%
• pilates aesthetic +125%
• pilates body +130%
• pilates outfit +300%
• pilates reformer +125%
• pilates studio +70%

Climbercore

• bouldering aesthetic +95%
• mountain climbing +30%
• rock climbers +115%
• rock wall texture +65%
• wall climbing +30%

Hydration & health hacks

• electrolytes +45%
• hydration +50%
• water station +30%
• coconut water +45%

Shifts in Style & Self-Care

• According to GWI, half of Gen Z and Millennial men on Pinterest care about their appearance - and are more likely to say so than the average male.
• Self-care staples like hair health and skincare are trending, with searches for healthy hair routine and dry skin care routine both up +45%.
• Men are also boldly blending boundaries, searching for male makeup (+50%) and male nail art designs more than ever before.
• Fashion remains the top use case for global Gen Z male monthly Pinterest users, with 46% saying they’ve used Pinterest for fashion inspiration in the last month - and they’re forging new aesthetics like older brother core (+95%) and vintage grunge (+50%).

Healthy hairstyles

• grow hair faster +150%
• hair serum +40%
• healthy hair routine +45%
• sea salt spray +115%
• castor oil +30%

Skincare explorations

• dermatologist +55%
• niacinamide serum +35%
• centella asiatica +45%
• microneedling +50%
• skin health +30%
• tretinoin +40%
• dry skin care routine +45%

Makeup & nails for men

• male makeup +50%
• buff and shine nails for men +45%
• male nail art designs +115%
• men makeup aesthetic +35%
• mens facial +230%
• tooth gems men +40%

Beard styles

• beard trimming styles +40%
• disconnected goatee +40%
• faded beard styles for men +205%
• barbershop aesthetic +150%
• balbo beard +85%

Effortless fashion

• goth guy outfits +120%
• grunge guy +115%
• vintage grunge +50%
• jorts outfit +135%
• mens alternative fashion +185%
• older brother core +95%
• older brother core outfit +175%
• rings for men aesthetic +35%

Next-Gen Tech & Finance

• According to GWI, Gen Z and Millennial male Pinterest users are more likely than the average man to describe themselves as “tech confident” and savvy with new gadgets and tools.
• On Pinterest, they’re searching for inspiration on 3D printer designs (+1210%) and AI video (+800%).
• They’re also building their financial futures: almost half of male Pinners say they’re interested in investments and business, with topics like investment app (+620%) and budget planning (+285%) growing fast.

Cutting-edge tech

• 3d printer designs +1210%
• podcast studio background +450%
• ai video +800%
• ai automation +365%
• aesthetic websites +365%
• programming tutorial +265%
• visual effects +245%
• coding software +120%

Investing in the future

• investment app +620%
• stock investment +360%
• budget planning +285%
• starting a business +310%
• trading strategies +160%
• real estate videos +130%
• trademark registration +100%
• finance tips +80%

Saving Ideas Across Life Stages, From Gaming Rooms to Living Rooms

• According to GWI, Gen Z male Pinterest users (ages 18-27) are more than twice as likely as the average male to identify as gamers, and searches show momentum for topics like game design (160%) and league of legends characters (+590%).
• Meanwhile, Millennial male Pinners (ages 28-43) are searching for an inspired home life: according to GWI, 41% of Millennial male Pinterest users have searched for home decor in the past month, including decor ideas like steel table design (+35%) and chrome aesthetic (+40%).
• Parenthood is also a major theme, with searches for topics like milestone pictures (+415%) and smart parenting (+125%) on the rise.

Gen Z: The gaming generation

• game design +160%
• neo metal sonic +2060%
• silver sonic +410%
• league of legends characters +590%
• caitlyn arcane +595%
• vi arcane +320%
• roblox avatars +40%
• roblox guy +490%
• live wallpaper for pc +465%
• gaming video +125%

Modern metal home decor

• chrome aesthetic +40%
• metal furniture design +75%
• metal sofa design modern +105%
• sheet metal work +110%
• steel furniture ideas +40%
• steel table design +35%
• marcel breuer +40%

Millennials: Fatherhood & family

• milestone pictures +415%
• baby month by month +465%
• daddy and son +415%
• smart parenting +125%
• kids toys for boys +115%
• screen time +105%
• stuffed animals +325%

For the full report, visit pinterest.com.