Pinterest has published Your Season to Shine, a simple checklist to help businesses prepare for success on the platform this festive season.

According to Pinterest, people begin searching, saving, and planning on Pinterest long before they’re ready to buy, so businesses that show up early are more likely to be top of mind when shoppers are ready to make a purchase.

Key figures

• Over 180 million festive season ideas were saved to 25 million boards in the UK in 2025.
• 67% of monthly Pinners in the UK say Pinterest helped them feel confident they were choosing the right option when shopping during the festive season, 61% more than on other platforms.
• 36% of Pinterest ad impact happens after the first eight weeks of a campaign, according to a TransUnion study commissioned by Pinterest in the USA.

The festive season checklist

• Now: Get your account and site ready - Confirm that the Pinterest tag is installed and working properly, connect a product catalogue (even 10-15 of your most popular products can go a long way), review your feed to make sure product details are accurate and up to date, and make sure your website and landing pages are mobile-friendly and ready for increased traffic during the festive season.
• Next: Review what’s worked before - Look at past Pinterest campaigns to see which creative, products and audiences performed best, reuse existing photos, videos and product assets from other platforms, refresh Pin titles, descriptions and board names to improve discoverability, and let Pinterest Performance+ help streamline campaign set-up and optimisation.
• Fast follow: Set your plan for the festive season - Define your primary objective, whether brand awareness, video completion, consideration, leads or sales, set realistic KPIs based on your goals and budget, use Pinterest Trends to plan around the moments most relevant to your audience, and build a simple campaign timeline so you can launch before peak demand.
• Keep going: Launch and optimise early - Create or refine your campaign structure with clear goals and creative themes, set up retargeting audiences to stay connected with engaged shoppers, launch an always-on test campaign early to learn what resonates, and schedule a mid-campaign check-in to refine creative, targeting and budget before peak periods.
• Pro tip: Get attribution right - Make sure measurement reflects how people shop on Pinterest, choose an attribution window that aligns with your typical buying cycle, use an attribution window that aligns with your measurement source of truth, and review performance with a longer-term view.

According to Pinterest, brands that stand out during the festive season start early: “When you prep long before the peak shopping season, you’re set up to shine.”

For more information, visit business.pinterest.com.