Pinterest has revealed tips on how to grow an audience organically.

Create fresh content weekly

• Rather than anchoring to a specific number of Pins per week, focus on the content itself. You’ll see the most success with inspiring, relevant content that shows people using your brand in realistic settings.
• Steer clear of abstract images or lifestyle imagery that don’t show your brand.
• Use different kinds of storytelling, using formats such as video, carousels and collages to mix things up. 

Align to big marketing moments

People use Pinterest to plan for moments big and small - so content that helps with shopping or planning is the way to go.

Use trends to inform your content strategy

Pinterest trends last nearly twice as long as trends on other platforms, so they’re a great opportunity to build sustained engagement.

Prep your Pins for search

• Fill in all the Pin fields every time you create one.
• Always include a Pin title and description, using relevant keywords to help contextualise your content.
• You might also see the option to tag Pins with topics before publishing. Always add topics when it’s an option, as this helps your content to show for more types of people.
• Give every board a proper title and description, as people can also discover boards in their search results. Use clear, descriptive language so your content shows up for relevant audiences and contexts.

Encourage saves

Encourage your audience to save your Pins with clear language and specific CTAs. 

Show that you’re invested

Make sure your audience feels appreciated. Keep an eye on your Pin comments, and respond to people who need help.

For more information, visit pinterest.com.