Pinterest reveals men's trends report 2026

Pinterest reveals men's trends report 2026

Date posted on DIARY directory: Wednesday 9th September 2026

Pinterest has unveiled its men's trend report 2026, revealing how men - and particularly Gen Z men - are reshaping how they spend their time on and off the platform. Gen Z men’s searches on Pinterest have increased 17% year-on-year, and they now account for more than 62% of male monthly searches. The report identifies four key trend areas shaping men’s lives in 2026.

Third Space Season: offline-first escapes and community

Men are using Pinterest to plan offline-first retreats and gatherings, from weekends at the lake to wellness trips. Interest in “offline hobbies” is up 551% and “no phone ideas” up 581%, signalling that men are building offline rituals that stick.
Growing activities include Hyrox (+193%), padel tournaments (+103%), bouldering (+24%) and pickleball (+46%).
Workshop weekends are also rising, with searches for wood carving ideas (+389%), pottery handbuilding (+297%) and easy woodworking projects (+316%).

Trending searches:

cottage retreat +126%
running club +749%
no phone hobbies +157%
forest retreat +85%
wellness retreat +83%
luxury wellness retreat +37%
roadtrip ideas +126%
slow travel +65%
padel tournament +103%
padel event +47%
Hyrox +193%
pickleball tournament +46%
junk journaling ideas +214%
pottery handbuilding +297%
wood carving ideas +389%
easy woodworking projects +316%
whittling projects for beginners +190%
blacksmith workshop +36%

Host Mode: homes built around hosting

The “boy apartment” era is giving way to homes designed around intentional hosting. Searches for “hosting aesthetic” are up 160%, “game night aesthetic” up 103% and “vinyl listening room” up 407%.
Men are setting up mahjong-ready tables, board-game shelving and watch-party living rooms with better lighting, seating flow and snack stations so the room can switch from everyday to game night fast.
Coffee bar aesthetics are also trending, and charcuterie boards are a standout social staple.

Trending searches:

record player setup +223%
record player setup aesthetic +125%
turntable setup living rooms +38%
coffee bar aesthetic +148%
coffee bar station +56%
coffee bar ideas for small spaces +27%
home coffee station +20%
charcuterie board design +390%
burrata appetiser +43%
bruschetta ideas +47%
mahjong table +202%
chess club +98%
drink station ideas party +97%
game night ideas +69%
unique chess pieces +303%

Quiet Upkeep: intentional grooming and personal style

Men’s skincare is shifting to a pared-back daily baseline built on cleanser, moisturiser and SPF. Hair trends are getting more deliberate, and fragrance is increasingly being used as a personal statement.
Nail care is also rising, with searches for silver, black and chrome nails growing across the board.

Trending searches:

sunscreen for men +108%
men skincare products +280%
men’s skincare +165%
red light mask +156%
scalp care +82%
minimalist face wash +45%
no makeup makeup look +217%
soft wolf cut men +1,154%
modern wolf cut men +553%
curly wolf cut men +245%
modern mullet men +223%
korean two block haircut men +212%
loose wavy perm men +228%
beard fade men +764%
italian beard fade +725%
fragrance wardrobe +159%
perfume discovery set +167%
mens perfume collection +113%
signature scent +111%
fragrance collection +61%
silver nails men +87%
black nails men +75%
nails men design +58%
chrome nails men +58%
blue nails men +29%

Workwear Wardrobe: signals, staples and a pop of pink

Men are building a new intentional uniform around workwear staples, utility pieces and accessory-first styling. Leather is a standout material, and pink is having a significant moment in men’s fashion.
Accessories are central to the look, with chains, cuff bracelets and bag charms used to signal taste and lifestyle.

Trending searches: