Pinterest has revealed a 3-step Black Friday and Cyber Monday playbook.

What are the 3 tips from Pinterest?

Step 1: Optimise your product feed

Your product feed (also known as a data feed, data source or product catalogue) is Pinterest's first impression of your inventory. It tells its algorithm which searches to match you against, which audiences to show your ads to, and how your products appear across the platform.

When your feed includes comprehensive titles, accurate categories and lifestyle imagery, Pinterest can more accurately match your products to relevant shopper searches and interests. This can lead to lower costs per click and stronger conversion rates. 

Do this:

• Open Pinterest catalogues to check your data sources.
• Fix the essentials: title, description, price.
• Layer in detail: colour, material, size, brand, multiple category levels.
• Group products logically; avoid placing the same SKU in multiple groups.
• Refresh hosted feeds daily or re-upload manual files after changes.
• Working with a Pinterest rep? Request your feed health score for additional insights.

Step 2: Make discounts impossible to miss

Shoppers scan for the fastest “save now” signal. Promotions help solve that with a corner badge and message overlay that works on any Pinterest ad, making your discounts highly visible to shoppers.

Promotions have been shown to improve CPA by 15% and boost conversion rates by 18% compared to identical ads without them. 

Do this:

• Create a promotion during campaign setup or import existing Shopify discounts directly into Pinterest Ads Manager.
• Choose from a wide variety of templates (like percentage off, free shipping, gift with purchase).
• Apply the promotion to an entire ad group or specific products.

Step 3: Let automation do the heavy lifting

Last year, Pinterest checkouts jumped 60% week-over-week, while CPAs for catalogue campaigns fell 7.5%.  

Pinterest Performance+ combines automation and AI to optimise your campaigns in real time. It automatically finds the best audiences, creative variations and bidding strategies that convert right now, then shifts your spend toward the strategies that are shown to be working best.

Do this:

• Launch a new conversion or catalogue sales campaign.
• Toggle on Pinterest Performance+ during the setup process.
• Provide 10+ creatives per ad group; the system needs variety to optimise.

For more information, visit pinterest.com.