Pinterest has released its 2026 marketing moments guide to help users plan for all the key dates and events of the year.

Insights: 

• 70% of Pinterest users say that they’re more likely to follow through with purchasing something they discovered
on Pinterest
• 90% of Pinterest users say that they find products relevant to them on Pinterest

Types of moments:

Calendar moments

• These moments happen at a fixed, shared time. They include events such as festive occasions, cultural celebrations and religious festivals.

Life moments

• These are personal milestones, such as birthdays, anniversaries, weddings, graduations, moving house, adding a new family
member, or even buying a new car.

Big moments

• These major moments only come around every few years, and bring people together all around the world.

CALENDAR MOMENTS

DIARY directory members can see upcoming awareness dates here

Q1 Jan–Mar

• New Year's Eve - Help people on Pinterest to envision a fresh start by highlighting journaling
and meditation, cold-weather skincare, fresh recipes, fun workout sets and more.
• Mardi Gras
• Valentine’s Day
• St. Patrick’s Day 
• Back to school + college
• Autumn

Q2 Apr–Jun

• Easter
• Mother’s Day - Help kids (and honorary kids) of all ages to
honour the dads and father figures in their lives with fun gift ideas, homemade crafts or outdoor activities that bring the family together.
• Winter

Q3 Jul–Sep

• NAIDOC Week
• Father’s Day
• Spring - As the stepping stone into Summer, Pinterest 
users view Spring as a time to prepare for the main holiday season of the year. Inspire users with Spring/Summer fashion collections and the latest home products to help make Spring cleaning a breeze.

Q4 Oct–Dec

• Diwali
• Halloween
• Spring Racing
• Summer
• Spring Racing
• Black Friday/
 Cyber Monday
• Christmas - Help people on Pinterest to create the perfect festive season.
• New Years
• Summer

Tips to win:

• If the moment peaks in June, launch in April - and maintain a presence throughout the planning window.
• Predictable fixtures are high-intent, search-led moments, so prioritise discovery, not just visibility.
• Use Pinterest Trends to spot rising signals and align your creative and media to tap into those lift-off moments.
• Don't forget the power of evergreen campaigns: recurring, relatable moments like "quick weeknight dinners" or "weekend DIY projects" keep your brand top of mind between seasonal peaks.

LIFE MOMENTS

Retirement 

Popular search terms:

• retirement cake
• retirement
• retirement quotes
• celebration

Birthday

Popular search terms:

• birthday cake
• happy birthday
• happy birthday wishes
• birthday nails 

Engagement 

Popular search terms:

• engagement rings
• unique engagement rings
• couples
• engagement party ideas

New baby 

Popular search terms:

• food
• girl
• pregnancy announcement
• baby shower ideas

New home 

Popular search terms:

• house party
• real
• real estate
• new house - kitchen

New pet

Popular search terms:

• cat
• animal
• wolf cut
• cats

Tips to win:

• Be the brand people can return to throughout the journey. 
• Target relevant searches and interests like "nursery ideas," "first home checklist" or "wedding planning tips" to reach people actively planning these meaningful milestones.

BIG MOMENTS

Major global sporting events spark huge cultural momentum. On Pinterest, the energy is all about the details: watch parties, themed outfits, travel, décor, food and celebration ideas. Searches rise early and evolve throughout the event.

Tips to win:

• Think beyond superfans. Tailor creative to social planners and localise smartly.
• Make your content actionable and shoppable with party setup guides, outfit boards, themed recipe collections and how-tos.
• Sports moments are high-energy, high-purchase-intent windows, so give consumers clear paths from Pin to action.

For the full guide, visit pinterest.com.