Date Posted: Monday 3rd February 2025
Pinterest has released its 2025 marketing moments guide to help users plan for all the key dates and events of the year.
Types of moments:
Calendar moments
- These moments happen at a fixed time and include events such as festive occasions, cultural celebrations and religious festivals.
Everyday moments
- People are looking to elevate the everyday, whether that’s treating themselves to something nice or spending time with their loved ones. Some of these moments happen all year long, while others are more seasonal.
Life moments
- These are personal milestones such as birthdays, anniversaries and weddings. They happen at different times for different people, all year long.
CALENDAR MOMENTS
DIARY directory members can see upcoming awareness dates here.
Pinterest Calendar Moments Part 1 - Click to view
Pinterest Calendar Moments Part 2 - Click to view
EVERYDAY MOMENTS
January
- summer getaway
- sunset sessions
- Lunar New Year
- vision board party
- tennis aesthetic
- beach hangout
- healthy eating
- me time
February
- Galentine’s Day spa night
- gifts for kids
- self-care
- first day of school
- hairstyles
- summer work outfits
- romantic dinners
March
- strong women quotes
- autumn capsule wardrobe
- pre-winter prep
- edible arrangements
April
- winter escapes
- Easter décor
- Mother’s Day gift ideas
- garden planning
- fire pit ideas
May
- hearty stews
- cosy reading book ideas
- winter vegetable gardens
- fashion week aesthetic
June
- winter hair
- Gemini aesthetic
- winter wardrobe
- warm weather getaways
- stargazing
July
- Tasmania wilderness
- snowy mountains
- winter playlists
- solo trip
- vegan hot dog
- Cancer tattoo
- casual winter outfits
August
- winter skin-care
- 20-minute workouts
- cosy kitchen
- cold weather comforts
September
- Father's Day card
- seasonal blooms
- transeasonal outfit ideas
- Libra vibes
October
- charspookerie board
- trick or treat
- Halloween activities for toddlers
- spooky nail design
November
- spring salads
- chilled soups
- spring wedding
- spring decor
- spring outfits
December
- mindfulness
- summer dinner recipes
- festival makeup
- gingerbread house
LIFE MOMENTS
Engagement - brands should showcase unique ring cuts and styles, inspire a surprise photoshoot or provide gift guides for the soon-to-be-wed.
Popular search terms:
- engagement rings
- engagement party ideas
- engagement nails
- engagement dress
Wedding - brands should inspire Pinners as they prep for their special wedding look with an ultimate head-to-toe checklist. From different dress and suit styles, hairstyles and ring sets, to a variety of accessory ideas.
Popular search terms:
- wedding dresses
- bridesmaid dresses
- wedding makeup
- wedding hairstyles
New baby - new parents have a lot to navigate, from announcements and preparations to feeding schedules and the best new products for their baby. Brands should aim to help them to centralise it all with quick tips, product guides and fun ideas.
Popular search terms:
- baby shower ideas
- pregnancy outfits
- baby nursery
- baby shower food
Moving homes - brands can lead the way from empty space to favourite places with ideas about everything from entertainment to furniture basics, showcasing products, paint colours, styled rooms and more to inspire future purchases.
Popular search terms:
- new home checklist
- first home
- new home aesthetic
- new home ideas
Retirement - from volunteering to exercise, brands can help retired Pinners, and the people who care about them most, to explore new activities, crafts, exercises and interests.
Popular search terms:
- retirement house plans
- retirement living
- retirement fund
- retirement savings plan
Birthday - brands can show Pinners what a Pinterest-inspired birthday looks like with the celebration they deserve - from unique cupcakes to glistening gifts that fit their personality and style.
Popular search terms:
- birthday cake
- birthday outfit
- birthday party ideas
- birthday gift
For the full guide, visit pinterest.com.