Pinterest has released an inaugural Parenting Trend Report 2026: Raising screen‑smart kids who seek real-world adventure.

The report spotlights how parents are coming to Pinterest to create experience-rich childhoods. On Pinterest, this thoughtful shift is evident everywhere, from daily routines to birthday parties and travel:

• Searches for “screen free activities” are up 200% year over year and surging alongside “family traditions ideas” (+200%), “no phone summer” (+340%), and even the vibe‑setting “digital detox aesthetic” (+95%).
• Parents can turn to Pinterest for a more positive, non-judgmental space where they can curate and research ideas at their own pace, away from the usual pressure, comparison and noise of social media.
• They’re using Pinterest as their planning board for a more intentional, hands-on approach to connection, play and modern family life.

Offline learning in nature and everyday life

Learning is breaking out of classrooms and worksheets to show up in daily life and the great outdoors, with searches for “educational activities for kids” up 280% and “outdoor learning” up 65%.

Parents are turning to Pinterest for routine charts, cognitive worksheets and subject‑specific activities that support kids at home.

At the same time, there’s strong growth in nature‑driven and environmental activities, suggesting families want education that’s both interactive and planet‑aware.

• Daily routine chart for kids +575%
• Outdoor family photoshoot ideas +540%
• Maths activity for kids +260%
• Environmental activities for kids +220%
• Editorial family photoshoot +200%
• Montessori activities +180%
• Wild animals activities for kids +170%
• Language activities for kids +130%
• Educational crafts for kids +90%

Experience-rich travel

Families on Pinterest are turning budget travel into a series of screen‑smart adventures, not cutbacks.

For these parents, travel is less about pricey resorts and more about discovering something new together.

Instead of focusing on expensive getaways, parents are optimising the journey itself: dialling in the car setup, camping in small spaces, packing smart snacks, and printing activities that keep kids occupied without a tablet.

• Traveller’s journal +1280%
• Road trip car set up +530%
• Road safety art +317%
• Free road trip printables +220%
• Cosy backseat car +172%
• Road trip snack ideas +170%
• Small car camping +150%
• Train travelling +150% 
• Travel photobook +80%
• Family tour +70%

At-home activities

Home is evolving into a playground, classroom and creativity lab all at once.

Parents are pinning "life skills activities for kids” (+100%) to weave real‑world chores and confidence‑building tasks into the day, alongside "fun physical activities for kids” (+340%) that help kids burn energy away from screens.

For younger children, "movement activities for toddlers” (+145%) and "indoor fun activities for kids” (+130%) show families are looking for ways to keep little bodies moving, and minds engaged, even when they’re stuck inside.

• Sensory play ideas +1070%
• DIY kids playground +630%
• Pretend playfood +370%
• Art and craft activities for kids +330%
• Interactive wall for kids +265%
• Scrapbook activities for kids +170%
• Construction activities for kids +125%
• Rain activities for kids +120%
• Show and tell activity for kids +100%
• Snow art projects for kids +50%
• Gardening activities for kids +50%

Parenting styles

On Pinterest, parents are rethinking how they parent, not just what they buy.

There’s a clear move toward slower, more present approaches to parenting paired with kinder, but firm discipline.

Interest in psychology‑informed parenting shows caregivers looking for tools that prioritise connection and emotional health. 

• Slow motherhood +310%
• Positive discipline +295%
• Authoritative parenting +115%
• Parenting advice +80%
• Child psychology parenting +60%

Intentional shopping

Parents are shopping for products that enable movement, play, and values‑driven living.

In fact, according to GWI, 64% of parents who use Pinterest monthly say that they research a product online before buying it, and searches show people are turning to Pinterest for inspiration and trusted recommendations.

Big gains in flying toys, swimming costumes, and basement jungle gyms show a focus on active, experience‑rich gear. At the same time, searches for luxury basics point to a desire for quality and sustainability over clutter. 

• Flying toys +735%
• Swimming costume for kids +530%
• Basement jungle gym for kids +345%
• Stroller bag +230%
• Parts of plants project for kids +130%
• Luxury baby clothes +110%
• Baby bathtub gift basket +100%
• Baby strollers luxury +95%
• Newborn car seat +70%
• Motorcycle for kids +70%
• Jouets volants +735 %
• Maillot de bain pour enfant +530 %
• Gymnase pour enfants au sous-sol +345 %
• Sac pour poussette +230 %
• Projet éducatif sur les parties des plantes +130 %
• Vêtements de bébé de luxe +110 %
• Panier-cadeau pour le bain de bébé +100 %
• Poussettes de luxe +95 %
• Siège d’auto pour nouveau-né +70 %
• Moto pour enfants +70 %
• Vélo pour enfants +60 %
• Cycle for kids +60%

Entertainment, fandom, and sports

Screens are still part of childhood, but on Pinterest they’re wrapped into bigger rituals and identities.

Parents are planning elaborate watch parties and movie nights that feel like mini events, complete with themes, decor and snacks. S

ports‑related searches show kids building confidence and community through teams, uniforms and even haircuts. These trends suggest that entertainment and fandom are becoming shared family experiences, not solo scrolls.

• Animated movies for kids +430%
• Movie night aesthetic at home +140%
• Sports attire for kids +140%
• Football hairstyles easy +85%
• Birthday movie night +80%
• Watch party +62%
• Car movie night +60%
• Garden movie night party +60%
• Baseball end-of-season gift +60%
• Kids karate +55%

Throwback Kid

Nostalgia is redefining what childhood looks and feels like in 2026, falling in line with the broader vintage-inspired trends spotted by Pinterest PredictsTM.

Parents are dressing nurseries and kids in styles drawn from their own 70s, 90s and 2000s memories, and filling playrooms with throwback toys.

Handmade patterns and vintage bedroom ideas suggest a desire for slower, more tactile experiences. These trends point to parents using the past as a blueprint for a more analogue, grounded childhood.

• Vintage baby clothes 90s +660%
• 2000s kids toys +610%
• 1970s childhood toys +280%
• Baby clothes patterns sewing +250%
• 2000s baby clothes +110%
• Vintage kids bedroom +100%
• 90s kids toys +80%

For the full report, visit pinterest.com.