Pinterest has published back-to-school marketing tips for 2025.

• On Pinterest, back-to-school planning starts as early as October.
• People build lists, save inspiration and make shoppable plans.
• Outbound clicks grew 17% during last year’s back-to-school season. 

Here's what's gaining momentum for 2026:

Food and beverage

• kids lunch ideas for school
• school snacks
• kids breakfast ideas
• kids lunchbox meals
• after school snacks

Fashion and beauty

• school bags
• school shoes
• back-to-school outfits
• girls school hairstyles

Home decor

• kids desk
• reading nook kids
• kids bookshelf
• school bag storage ideas
• study nook

Pinterest best practices for back-to-school creative:

Make it real.
Let your brand show up in genuine school moments, like lunch packing, study sessions and first-day fits.

Get specific and seasonal.
Highlight what matters now: backpack essentials, quick breakfasts or cosy study setups. Be in sync with what families are searching for.

Start early, stay visible, trust in the long game.
Retail advertisers who run full-funnel back-to-school campaigns on Pinterest have seen higher year-on-year growth in ROAS compared to advertisers who do not.

Lean into what's trending.
Let top searches and emerging ideas shape your creative - your Pins could end up on the wishlists and vision boards your shoppers are making now. 

Optimise for action.
Make it easy to shop straight from Pinterest: product tags, CTAs and helpful info help drive results all the way to check out.

Keep testing, keep winning.
Test, learn and refresh. Tweak creative based on real data to help drive the top results.

For more information, visit pinterest.com.