Pinterest Predicts has revealed its breakout not-yet-trending report, sharing emerging trends on the platform for 2026. In 2026, consumers will seek comfort, authenticity, and optimism to quiet the constant noise of the world and social media.

Trends are growing 4.4x faster than they were seven years ago. And in 2026, people will look to combat trend fatigue with 21 predictions that focus on personal exploration in three key ways:

• Emotional comfort and belonging. Comfort is consumers' primary emotional crutch, with 55% of global respondents prioritising it as a need in their daily lives. They’re engaging in safe havens, finding relief in everyday rituals, and using nostalgia to feel like themselves again.
• Curating, not copying. Consumers are drawn to trends that align with who they are or aspire to be: 42% of global respondents say they only participate in trends that suit them.
• Grounded optimism. The five-year plan is dead; most consumers can’t envision a future beyond 24 months. People are seeking grounded optimism in the present, with escapism as their emotional fuel.

For the first time, Pinterest is partnering with a select group of forward-thinking brands and retailers to help users shop the trends in a new on-platform shopping experience. The partners - Cult Beauty, Tommy Hilfiger, and Wolf & Badger - will curate their collections around the trends set to define 2026, inviting Pinners to discover, try and “shop the trends” all in one inspiring place.

EMOTIONAL COMFORT & BELONGING:

• Over the past few years, Pinterest has seen a rise in nostalgic trends that transport people back to childhood because looking to the past provides people with comfort.
• They are craving simpler times with 52% of respondents saying they’re rewatching classic TV or films.
• Nearly 4 in 10 are cooking or eating traditional comfort foods.
• The study found that nostalgia is evolving into “reclamation,” fusing the past with the present to brace for a future unknown.

The trends:

Gimme Gummy - Gen Z and Millennials are behind this ASMR overload - think bendy phone cases, elastic cheek tints and probiotic treats that have that spring-back bite. Expect rubberised nail art and 3D jewellery.

• "gummy bears aesthetic": +50%
• "yokan": +60%
• "agar agar": +35%
• "jelly blush": +130%
• "jelly candy aesthetic": +100%

FunHaus - In 2026, circus-inspired home decor will be on the rise thanks to Boomers and Millennials. Think bold stripes, sculptural silhouettes and just a wink of clownish charm. The trick is balance: Pair punch-line patterns with pared-back palettes so the space feels elevated, with a touch of camp.

• "striped ceiling": +40%
• "circus nursery": +50%
• "circus interior": +130%
• "circus art": +35%
• "vintage circus aesthetic": +70%

Throwback Kid - In 2026, childhood gets a throwback twist with vintage-inspired outfits, classic toys from the ’60s and upcycled baby looks. Crochet play mats will bring cosy vibes to any nursery, while Baby Boomers and Gen X will thrift mini fits. 

• "1970s childhood toys": +125%
• "upcycled baby clothes": +95%
• "vintage kids fashion": +35%
• "nostalgia toys": +225%
• “2000s kids toys”: +140%

Pen Pals - Expect a letter writing renaissance in 2026, as Gen Z and Millennials turn snail mail into performance art. Think elaborate envelopes, special stationery and so many stamps. 

• "cute stamps": +105%
• "penpal letters": +35%
• "hand written letters": +45%
• "penpal ideas": +90%
• "snail mail gifts": +110%

Cabbage Crush - In the year ahead, Boomers and Gen X will say goodbye to their cauliflower obsession and crown cabbage the new kitchen MVP. Think blistered-edge “steaks,” kimchi cocktails and even crispier taco wraps. 

• "sautéed bok choy": +35%
• "cabbage dumplings": +110%
• "golumpki soup": +95%
• "cabbage alfredo": +45%
• "fermented cabbage": +35%

CURATING, NOT COPYING:

• The desire to understand and protect oneself shows up in two ways: carefully choosing what parts of our identity to share publicly and openly expressing who we are.
• In a shift from past norms, people in 2026 will not consider trends as cultural mandates, but rather opportunities for identity curation and personal expression.

Identity curation trends:

Afrohemian Decor - 2026 will bring a fusion of African and bohemian styles, thanks to Boomers and Gen X. Searches for “african boho living room” and “afro chic home decor” are trending up on Pinterest, a sign that decor is going to Dakar and beyond. Expect colourful Nigerian textiles and Ethiopian wall art alongside handwoven baskets and natural fiber rugs.

• "afrobohemian home decor": +220%
• "adire fabric": +130%
• "motif berbere": +210%
• "bamboo beaded curtains": +60%
• "ethiopian art": +50%
• "rattan accent chair": +50%

Glamoratti -  Tailored suits with sculpted shoulders will grow three sizes. Funnel necks will be the base of every outfit. Jewellery get chunkier, bolder and golder. Gen Z and Millennials are driving this maximalist aesthetic.

• "chunky belt": +65%
• "baggy suit": +90%
• "high collar jacket": +60%
• "gold cuff": +50%
• "80s luxury": +225%

Poetcore - In 2026, Gen Z and Millennials will channel their inner protagonist with oversized turtlenecks, vintage blazers and messenger satchels.  

• "the poet aesthetic": +175%
• "poet core": +75%
• "cape outfit": +65%
• "satchel bags aesthetic": +85%
• "tie accessories": +85%

Khaki Coded - This year, Gen Z and Millennials will embrace a new aesthetic inspired by wanderers of the world. Think khaki bermuda shorts, adventure-ready streetwear and vests with pockets on pockets. 

• "pleated trousers": +30%
• "utility shirt": +45%
• "field jacket outfit men": +65%
• "paleontologist aesthetic": +35%
• "brown linen shirt": +100%

Neo Deco - The Art Deco trend is getting a modern twist: Shiny, sleek and tuned to 2026. After years of heavy minimalism, Gen X and Millennials are bringing this retro aesthetic back with crisp chevrons, fan arches and other geometric hits, all edged in chrome or brass. 

• "pendant lamp": +40%
• "red marble bathroom": +80%
• "antique bar cart": +100%
• "brass aesthetic": +35%
• "leather banquette": +35%

PERSONAL EXPRESSION TRENDS:

• Also in 2026, identity expression will emerge in the form of remixing.
• Nearly a quarter of Gen Z and Millennial consumers who engage with trends globally say the way they avoid trend fatigue is by putting their own spin on them.

Glitchy Glam - This year, beauty is missing the mark - on purpose. Gen Z and Millennials will rock mismatched manicures, two-toned lipstick and bright eyeshadow in two binary hues. 

• "eccentric makeup": +100%
• "weird makeup looks": +115%
• "nails with different colours on each hand": +125%
• "asymmetrical lob": +85%
• "avant garde makeup editorial": +270%

Brooched - In 2026, Boomer and Millennial men will punctuate their fits with vintage pins, crystal clip-ons and heirloom brooches. It’s part homage, part reinvention. 

• "brooch for men suit": +90%
• "maximalist accessories": +105%
• "heirloom jewellery": +45%
• "lapel shirt": +95%
• "brooch aesthetic": +110%

Laced Up - The doily makes its big debut in 2026, bringing an unexpected elegance to absolutely everything. Bomber jackets will get lacy collars, bandanas will be softly stitched - and even phone cases will go crochet. Gen Z and Millennials are driving this trend, gently reminding us that more is more: especially when it’s this pretty.

• "lace nails": +215%
• "lace belt": +55%
• "lace bandana": +150%
• "lace doily": +105%
• "lace makeup": +120%

Scent Stacking - Gen Z and Millennials are ditching one-and-done scents for bespoke notes, blending oils and perfumes to craft their very own fragrance formulas. Expect luxury to linger in layers next year.

• "niche perfume collection": +500%
• "perfume layering combinations": +125%
• "signature scent": +45%
• "scent layering": +75%
• "perfume notes": +80%

Vamp Romantic - Millennials and Gen Z will go all in on an after-dark aesthetic, embracing jet black nails, romantic goth hairstyles and a smudged kohl smokey eye - all with a touch of glossy glamour.  

• "vampire haircut": +40%
• "dark romantic makeup": +160%
• "carmilla aesthetic": +60%
• "vampire beauty": +90%
• "gothic coffin nails": +180%

GROUNDED OPTIMISM:

• Seeking to cope, recharge, and restore from burnout, many are turning to creative and imaginative escapism.
• When asked what brought them joy recently, the top answer was escapism, followed by re-engaging with nature, and self-care.
• Younger generations are turning to fashion and beauty as an escape, with Gen Z respondents 38% more likely to say they’ve embraced self-expression to stay emotionally connected and creatively fulfilled.

The trends:

Cool Blue - Gen Z and Millennials are bringing a subzero sophistication to absolutely everything in 2026 - think cool-toned coats, glacier-inspired accessories and the frostiest of cocktails. 

• glacier aesthetic": +35%
• "blue drinks aesthetic": +55%
• "icy blue": +50%
• “frosted makeup”: + 150%
• "ice blue wedding dress": +55%

Wilderkind - In 2026, Gen Z and Boomers will go all in on animal aesthetics - but with a delicate touch. Think soft fawn freckles, butterfly wing nail art and fox-inspired outfits that hint at forest magic.

• "bug jewellery": +60%
• "deer aesthetic": +55%
• "dragonfly nails": +145%
• "flower outfit men": +105%
• "animal inspired outfits": +90%

Extra Celestial - In 2026, Gen Z and Millennials are going intergalactic. Think holographic home accents, opalescent eyeshadow that looks like moon dust and cosmic silhouettes straight out of a sci-fi movie.  

• "alien core aesthetic": +80%
• "opalescent": +115%
• "futuristic truck": +60%
• "alien inspired makeup": +140%
• "soft dewy makeup": +115%

Opera Aesthetic - In 2026, parties will become more opulent than ever as Millennials and Gen Z bring the vintage theater aesthetic to every one of their gatherings.  

• "opera theatre": +35%
• "midnight masquerade": +95%
• "wedding ceiling draping": +40%
• "opera outfits": +55%
• "masquerade decor": +40%

Mystic Outlands - Fairytale meets fever dream in 2026’s biggest travel trend. Millennials and Boomers will seek out whimsical, mystical destinations: Distant ruins swallowed by mist, naturally-occurring spirals and moody, enchanting forests.  

• "scotland highlands aesthetic": +465%
• "faroe islands aesthetic": +95%
• "bolivia salar de uyuni": +70%
• "arashiyama bamboo forest": +50%
• "ethereal places": +45%

Darecations - In 2026, people will be traveling for the thrill of it. Gen Z and Millennials will seek out full-throttle, adrenaline-inspired tourism - think river rafting through class five rapids, rappelling waterfalls on canyoneering routes or timing vacations around global sporting events. 

• "auto racing events": +85%
• "river rafting": +35%
• "adrenaline rush aesthetic": +50%
• "adventure tourism": +75%
• "football tournament": +50%

Pinterest has teamed up with youth culture magazine i-D to bring the Predicts trends to life. i-D’s editors and tastemakers, including guest editors Corbin Shaw and Lucila Safdie, are reimagining the biggest trends through writing, photography and design for the i-D x Pinterest Zine. Fans can get their hands on the limited-edition zine through street drops across London and an exclusive giveaway on i-D.co.

For more information, visit pinterest.com.