Pinterest Predicts reveals its breakout not-yet-trending report, sharing emerging trends on the platform for 2024. 

Beauty

• Blue Beauty: Aquamarine make-up will be trending among Gen Z and Millennials in 2024.
  • Blue eyeshadow aesthetic +65%
  • Fun blue nails +260%
  • Light blue prom make-up +70%
  • Aqua make-up look +100%
  • Blue quince make-up +85%
     
• Head to Glow: Bodycare will be on the rise in 2024, with a focus on luxury lotions and in-home spa experiences.
  • Sunscreen +75%
  • Body moisturiser aesthetic +245%
  • Spa aesthetic +60%
  • Body skincare routine +1,025%
  • Bodycare +845%
     
• Make It Big: In 2024, the trend will be for bigger, bolder beauty and accessories.
  • Chunky hoops +45%
  • Big braids hairstyles +30%
  • Wavy perm men +50%
  • Big bun +230%

Fashion

• Bow Stacking: Millennials and Gen Z are predicted to be incorporating bows into their fashion choices in 2024.
  • Bow outfit +190%
  • Bow necklace +180%
  • Bow aesthetic +55%
  • Bow crochet +80%
  • Heels with bows +40%
     
• Eclectic Grandpa: In 2024, Gen Z and Boomers will be adopting the 'grandpa core' trend, adding eccentric and expressive elements to their wardrobes.
  • Customised denim jacket +355%
  • Eclectic clothing style +130%
  • Grandpa core +65%
  • Retro streetwear +55%
  • Grandad style +60%

Homes

• Kitschens: Gen X and Boomers are transforming their cooking spaces with thrifty finds, vintage appliances, and vibrant paint accents, moving away from minimalist aesthetics.
  • Eclectic kitchen décor +50%
  • Kitschy kitchen +75%
  • Green kitchen paint +55%
  • Eccentric kitchen +160%
  • Retro pink kitchens +40%
     
• Western Gothic: Introducing western goth, a decor trend embraced by Gen Z and Boomers, blending vintage Americana chic with deep, moody hues.
  • Western bedding ideas +310%
  • Vintage Americana +145%
  • Country room ideas +125%
  • Western mirror +125%
  • Western gothic +145%
     
• Cafécore: At-home coffee stations will become the new way to espresso yourself. Boomers and Gen X will drive searches for everything from ‘café chalkboard’ aesthetic to ‘coffee station décor’.
  • Coffee bar styling +1,125%
  • Chalk sign ideas +100%
  • Café chalkboard +50%
  • Coffee station décor +145%
  • Kafe aesthetic +820%

Travel

• Rest Stops: This year, people will plan trips that take it extra slow—and help them to catch up on some solid shuteye. Gen Z and Millennials will retreat to laid-back locales that offer the opposite of 
 a jam-packed itinerary.
  • Staycation hotel +70%
  • Solo travelling +145%
  • Slow life +60%
  • Digital detox challenge +80%
  • ASMR sleep +165%
     
• Dirt Flirts: Boomers and Gen X will load up their 4x4s and head for the mountains—or at least look like they are. In 2024, off-roading can be an aesthetic or a lifestyle.
   
  • Overland gear +110%
  • Off-road camping +90%
  • Off-road wheels +70%
  • Off-road car +40%
  • Adventure car +80%
     

• See the full report here.