Pinterest has partnered with food- and travel-related video network, Tastemade, on a first-of-its-kind, multi-million dollar, global strategic partnership to scale creators, content series, and live streaming on Pinterest. The multi-year collaboration starts immediately, with initial programming launching later this year in Europe, US, LATAM, and APAC. As part of this new collaboration, people will be able to experience inspirational content through Idea Pins, new content franchises, and live streaming.

Pinterest has slated 50 new shows that will debut exclusively on the platform. These series will feature talent from both the Tastemade and Pinterest creator communities from around the globe — and will be produced in at least eight different languages across Tastemade’s global studios. Pinterest will be streaming hundreds of hours of new live programming for Pinterest TV from Tastemade’s studios around the world. Tastemade’s experience with live streaming commerce will also help us to activate creators, brands, and consumers alike.

As part of this partnership, creators have the truly unique opportunity to partner with both Tastemade and Pinterest in real life. Tastemade will host a series of in-person creator events at their studios around the globe, including in London, Los Angeles, Tokyo, Jakarta, Mumbai, São Paulo, and Buenos Aires. Creators from both the Pinterest and Tastemade communities will come together for community-building activities, creator activations, and training sessions focused on catalysing more high-quality video storytelling and overall engagement on Pinterest.