Pinterest celebrates International Women's Day and reveals top female searches
Date Posted: Friday 8th March 2019
Lifestyle platform, Pinterest has revealed four things you didn’t know women were discovering on its platform:
1. There is no one beauty ideal on Pinterest. Women embrace their unique selves more than ever. In fact, Pinterest is one of Fast Company's Most Innovative Companies of 2019 in the beauty category.
- They search for ‘plus size beauties’ (+762%) and ‘flattering outfits for plus size’ (+582%)
- 58% of top 100 search terms related to skin were searches for different coloured skin (including dark, medium, pale, brown, and skin tones such as olive and cool)
- They search for ‘stop body shaming quotes’ (+371%) and ‘body positivity quotes’ (+78%)7
2. Embracing the Natural. Women are connecting with their true selves by embracing their natural selves.
- They search for ‘body hair positivity’ (+158%)
- They use Pinterest to search for ‘heavy period hacks’ (+181%)
- 44% of Pinners believe an approach to wellness is having a natural look (using the right beauty/personal care products)
3. Creating their own rules. While valuing traditions, women are becoming more creative when it comes to certain customs.
- Women are turning the tables and looking for inspiration to do the proposal themselves (+336%)
4. Women taking the lead. Women are turning to Pinterest for inspiration on starting their own business.
- Searches on ‘business motivation’ (+182%)
- There are tens of millions of searches around different types of businesses on Pinterest, including for business planning, small business tips, and business marketing. Some trending business ideas include:
3D printing business +233%
Digital business +139%
Travel business +35%