Dubai-based agency JCRADS & PARTNERS has been appointed to represent Le Guilan, a contemporary Persian restaurant opening in Downtown Dubai in September 2026. The Dubai-based boutique marketing, PR and social agency will lead strategic communications, media relations and launch activity for the restaurant.

Located in Downtown Dubai overlooking South Ridge Park, Le Guilan will introduce contemporary Persian cuisine drawing on the flavours and traditions of northern Iran. Named after Gilan, the province along Iran's Caspian coast, the restaurant combines traditional Persian recipes with classical European technique. The interiors are inspired by early twentieth-century Persian manor houses, with a botanical terrace offering views towards the Burj Khalifa.

JCRADS & PARTNERS will oversee the restaurant's communications strategy, focusing on establishing Le Guilan's positioning within Dubai's hospitality landscape and driving awareness among media and consumers.

The appointment follows an agency selection process in which the Le Guilan team considered close to 20 agencies.