Persephone Walton-Clark, a communications leader with 19 years of experience in beauty, wellness, and lifestyle PR, has launched a new consultancy in Sydney.

After holding senior roles at Ogilvy, Halpern, Talk Global, and Capsule Communications in London, Persephone relocated to Sydney to head Strategic Comms at Écho Communication. Now, she's focusing on helping UK beauty, wellness, and lifestyle brands expand into the Australian market. Her new consultancy will act as an on-the-ground partner, helping brands navigate market entry, positioning, retailer introductions, and agency alignment.