Performance running shoes & clothing brand On has appointed Exposure as its retained global PR and strategic partner.

The appointment marks a milestone for On, with Exposure becoming its first-ever agency to support the brand’s global PR strategy. Exposure will define On’s cultural positioning to drive relevance across key markets through earned media strategies and creative campaigns.

The retained partnership will see Exposure spearhead On’s global communications and PR efforts, shaping strategic narratives that amplify product desirability and solidify the brand’s performance credibility. The collaboration will focus on building advocacy, increasing brand awareness, and deepening cultural connections with diverse audiences as the brand continues its rapid international growth.

DLX London will continue to manage PR strategy and execution for the UK market.