Haircare brand Paul Mitchell has named style icon Winnie Harlow as its Global Ambassador. The brand's 2021 campaign celebrates the power of self-expression through hair, inspiring consumers to embrace their distinct beauty and explore personal style. 

In addition to the partnership with Winnie, Paul Mitchell has announced hairstylist César DeLeön Ramirêz as Brand Ambassador. The new campaign will feature a variety of looks César created especially for Winnie. César’s work has been featured in magazines including W, Elle, Vogue, Harper’s Bazaar and GQ. 

“Expressing myself through hair is a fun experience that represents different stages in my life. I get to create new personas, personalities and characters with every look—from super sexy with long, straight hair, a chilled-out feel with curly waves, and a little tomboy with a short cut,” says Winnie.