Parenting brand MadeForMums has unveiled its new brand identity and an evolved content mission that reflects the realities of modern parenting.

The relaunch is a strategic evolution designed to meet the needs of today’s families, with fresh content formats, wider parenting coverage and a renewed focus on community-led storytelling rolling out into 2026.

This rebrand also marks a clear repositioning of the brand’s editorial lens. While expert advice for expectant and new mums remains core, MadeForMums is now expanding its reach to support parents of older children, tweens and teens - alongside growing areas like neurodiversity, postnatal mental health and women’s wellness.

The refreshed look introduces a softer, more expressive colour palette and playful, organic shapes. Alongside its new logo, the brand introduces its “double m” icon and now uses punchier reds and pinks to reflect its vibrant tone and social presence.

The brand’s community of real families, Top Testers Club, is now relaunched as The MadeForMums Club.