Exposure has been appointed by ultra-premium parenting brand CYBEX to lead its UK influencer and earned media strategy, following a competitive pitch.

Known for its uncompromising approach to child safety, design and innovation, CYBEX operates at the intersection of engineering excellence and modern lifestyle, creating products that set the benchmark for the category.

The CYBEX products range from award-winning car seats, pushchairs, highchairs and baby carriers. The appointment comes at a pivotal moment for the brand, as it enters a year of major innovation, cultural activation and product launches across the UK market.

Exposure’s remit will span earned media, cultural storytelling and influencer partnerships, designed to amplify CYBEX’s leadership credentials and deepen its connection with modern, design-led parents.