London-based communications agency Palm has been appointed to lead UK PR for two international hotel accounts, Hovagimyan Hotels & Suites in Istanbul and Naturhotel Lüsnerhof in the Dolomites.

Palm will lead strategic PR activity for both properties in the UK market, focusing on brand awareness, media relations and profile-building among travel, luxury lifestyle and wellness audiences.

Hovagimyan Hotel & Suites is a boutique hotel in Istanbul's Karaköy district, while Naturhotel Lüsnerhof is a family-owned wellness retreat in South Tyrol known for its "naturellness" concept.