Radioactive PR has been appointed to handle the PR brief for athletic fashion brand Oxcloth. Oxcloth is a men's range that focuses on clothing to fit athletic and muscular men. Oxcloth was founded by Sean Hammon, who spotted a gap in the market for high-end clothing to fit men with muscular physiques. The brand was created and offers shirts, chinos and jeans designed to suit athletic men without compromising on quality, style and comfort.

Send me the free DIARY daily of industry updates