Outdoor brand Woolrich has announced that Todd Snyder, founder of Todd Snyder New York, has been named Creative Director of Woolrich Black Label. The new collection, officially called Woolrich Black Label by Todd Snyder, will bring together Woolrich’s rich heritage as a storied American brand with the contemporary and timeless aesthetic of America’s leading menswear designer. Snyder continues to serve as Executive Vice President - Chief Brand Officer of Todd Snyder New York, a wholly-owned subsidiary of AEO, Inc. (NYSE: AEO), overseeing all aspects of the business.

Snyder will work closely with Woolrich’s skilled teams of creative talent in Italy, Japan and the United States and provide inspiration and design direction for two newly created collections within Woolrich Black Label by Todd Snyder: Heritage and Technical.