Brandwave has been appointed as the UK PR agency for Helinox, the global outdoor brand known for redefining lightweight comfort and portable design.

Brandwave will serve as Helinox’s strategic partner in Great Britain, tasked with structuring and accelerating the brand’s next phase of development. Beyond managing a consistent and rigorous press office, Brandwave will deploy an integrated communications platform combining media relations, creative campaigns, and community activations. This approach is rooted in a deep understanding of evolving user habits, modern consumer expectations, and a growing environmental consciousness. This approach aims to sustainably strengthen Helinox’s cultural relevance and commercial impact in the UK market by anchoring the brand within communities that value product durability, longevity, and more conscious ways of living, moving, and gathering.

Founded in 2009 in South Korea, Helinox has become a category leader through its pioneering use of DAC aluminium technology, creating furniture and equipment that balance strength, lightness and design.

In recent years, the brand has expanded its cultural footprint, collaborating across outdoor, art, fashion and lifestyle spaces and now enters a new chapter with the launch of its first clothing collection.

Brandwave will work closely with Helinox to amplify this evolution in the UK market, delivering a consistent press office, creative campaigns, and community-driven activations that reflect how people live, move and gather today.